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Promotional Video Success - How To Produce A Successful Advertising Video
2015-02-20
Having a promotional video is essential these days - that much is clear. With so much information now sloshing about online people are looking for easier ways of getting that information. There's no longer any need to trawl through great long stretches of text, because often we can find the information we need presented to us in a neat, concise and above all convenient format. Click the link to learn more about %u05E1%u05E8%u05D8%u05D9 %u05EA%u05D3%u05DE%u05D9%u05EA.

The statistics available on YouTube alone reveal a great deal around just how real this is. YouTube is currently providing over 2 billion views every single day, with over 35 hours' worth of new video uploaded every single minute of every day. But difficult just about ideas, because statistics also reveal that over half of people who watch a publicity video or marketing video online went on to take action, such as visiting the business's website.

In fact 12% of people who watch a promotional video on the web continue to place an order. Just study that again, because is actually an astonishing statistic - over 1 in every 10 people who watch a corporate video go on to place an order with that business. So with so many video ideas being served up by YouTube, and so many people using this growing media format to find out information about companies prior to placing an order, is that all there is to it?

Well, not quite. You see there are three main aspects to creating a successful publicity or promo video, and it's vital to give adequate attention to all three elements. First of all you absolutely need to know why you're creating a video. Put simply, specifically the point? You must be specific here, such as who you're targeting, what sort of people, where could possibly be located and what you want them to do.

If you run a photography studio and are trying to have a promo video developed you need to know what sort of people you're targeting, such as families, aspiring models, individuals or groups. You need to target this sort of client throughout the video, and it has to be developed to appeal to them. It also has to give the potential customers the sort of call to action that's needed to get them to visit the website. Motivation is important here - demonstrating the sort of end results possible as well as the process and facilities is essential, as is making sure that location and contact information is clearly displayed.

It's also important to ensure that you take advantage of a professional promotional video company. Don't assume that most corporate video production companies charge a fortune. Yes, you'll find some charging thousands of pounds but to be honest you will find some excellent publicity videos developed by smaller firms which charge just a couple of hundred pounds for the whole factor. For more info visit %u05E1%u05E8%u05D8%u05D5%u05E0%u05D9 %u05D0%u05E0%u05D9%u05DE%u05E6%u05D9%u05D4.
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